Locations: NYC, Chicago, SF, LA
AT&T customers joined the excitement around the launch of the Justice League during Comic Con in NYC. Brightline created end to end hardware/software solutions where customers had the chance to create their superhero persona through answering survey questions. A video was then captured of their superhero personas integrated with the Justice League. At the end of the video, the customer received a printed still shot and SMS text message with a link to their video where they could view, download and share their content socially.
In addition to the retail activation, Justice League fans had an opportunity to have their picture taken and digitally sent to them with the iconic Batmobile in the middle of Times Square.