24 May George Mason University Film and Video Studies and Brightline Interactive Present FAVS Meet the Seniors
FAVS and Brightline Interactive connects GMU's graduating seniors and recent alumni to the local media industry....
Author: bli-admin
10 Jun Sara Allen Spotlight
Get to Know Sara Allen Q: What inspires you? A:I love getting to know people, connecting with them, and learning from their experiences. I have had the pleasure of getting to know some of the most interesting people while just waiting in lines, sitting on a plane, and so...
09 Jun Brand Storytelling Through Creative Technology
Brand storytelling is one of the latest, and occasionally misused, marketing buzzwords of the moment. Many global marketers now have “Chief Brand Storyteller” as a C-Suite title. Sure, we all want attention. However, storytelling has evolved into a much more complex beast – particularly when...
17 May KPIs for Your Digital Advertising Experiences
By Jay Selig Marketing Manager Brightline Interactive Return on investment. Every brand marketer wants it, regardless of the brand, the category or the media platform. For place-based digital advertising experiences, translating success into material impact is too often open to interpretation. Digital creators must be savvier within the...
15 Apr Maintaining an Agency Culture During Rapid Growth
By Curt Seiss VP, Operations Brightline Interactive Over the past two years, Brightline Interactive has experienced an enormous amount of change. Our staff has more than doubled, our activation stages have grown in scope and visibility, and we have added to our physical office space to accommodate expansion....
02 Apr Toyota and Chrysler Teleport into the Fast Lane with Virtual Reality
By Adario Strange, Mashable Virtual reality is, so far, mainly driven by dynamic forays into interactive gaming, but automakers presenting at the New York Auto Show are harnessing the technology to bring the public closer to the automotive world. Both Toyota and Chrysler integrated the Oculus Rift...