Place-based digital activations aren’t distractions – they are intricate experiences designed to immerse consumers in a branded environment to create a memorable conversation. These can happen anywhere. But one thing successful activations have in common is they include the consumer in the story. The following...
By Jason Powers Chief Technology Officer Brightline Interactive CES (Consumer Electronics Show) is every technologist’s dream – a playground filled with the newest and most innovative technology. I had to attend this year to not only appease my inner-nerd, but to realize the potential of the next generation of technology for Brightline Interactive, and most importantly...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]What if I told you the success of a digital experience didn’t always have to be traditionally measured? Where a creative technology interaction is the strategy itself, much like Target using design as the strategy? There’s occasional merit...
By Jennifer Miller, Fast Company What if you could practice handling distractions on the road without dangerous real-world consequences? As part of its Teen Drive 365 project, which educates parents and teens about safe driving, Toyota has launched an Oculus Rift experience that does just that....
By Chris Woodyard, USA Today Driving simulators aimed at teaching safety to teens have been around forever, but at this week's North American International Auto Show in Detroit, Toyota is showing a distracted-driving device teens might actually consider cool. It's the TeenDrive365 distracted-driving simulator that uses Oculus...
Authentic, personal, shareable, memorable – these descriptors typify consumers’ ideal brand interaction. And it is just that – an interaction, often with a real incentive – which consumers appreciate. A conversational interaction with multiple touch points gives brands a deeper and extended relationship with the...