Brightline Interactive Wins GOLD at the 16th Annual Horizon Interactive Awards Competition

Brightline Interactive Wins GOLD at the 16th Annual Horizon Interactive Awards Competition

The Horizon Interactive Awards, a leading international interactive media awards competition, has announced the 2017 award winners to highlight this year’s “best of the best” in interactive media production.


Brightline Interactive was recognized for their excellence with a gold award for their “Signature Cut VR”- Sensor Integrated VR Tractor Experience.


“We are honored to be recognized for this award in creative VR technology,” comments Erik Muendel, CEO of Brightline Interactive, “The Cub Cadet VR experience allows users to ride the actual tractor in virtual reality and control the simulation using the tractor’s steering and pedals. This is a prime example of how virtual reality will be used for experiential marketing and can boost the brand’s perception as being innovative and cutting-edge”.


View the video of the Cub Cadet VR experience:


The 2017 competition saw over 1000 entries from around the world including 36 out of 50 US States and 16 other countries including: Australia, Austria, Belgium, Canada, China, Hong Kong, India, Ireland, Malaysia, Portugal, Russia, Spain, Taiwan, Turkey, UK, and the United Arab Emirates.


An international panel of judges, consisting of industry professionals with diverse backgrounds evaluated categories ranging from online advertising to mobile applications. The 2017 winning entries showcase the industry’s best interactive media solutions including web sites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.


“The 2017 competition was an extremely interesting competition for many reasons. We saw a return to simplicity of the user experiences, an emphasis on minimal design, a deepening of the importance of mobile first design and more targeted and streamlined content to bolster the user’s offline experiences,” Said, Mike Sauce- Founder of the Horizon Interactive Awards. “In addition, we continue to see and integration of multiple types of media to seamlessly integrate social channels, audio, video, 360° immersive video, and stunning photography. Many of the top award winners illustrate a perfect balance of form and function that are as welcoming and interesting to look at as they are in their overall purpose.”


The Horizon Interactive Awards holds the competition each year with the winners being announced the following April. For more information visit the Horizon Interactive Awards online:


About the Horizon Interactive Awards

In its 16th year, the Horizon Interactive Awards was created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received tens of thousands of entries from many countries around the world and nearly all 50 US States.  Each year, those entries are narrowed down to the “best of the best” to be recognized and promoted on an international stage for their excellence. The judging process involves a blend of the Horizon Interactive Awards advisory panel and an international panel of volunteer judges consisting of industry professionals. Winning entries have been dubbed the “best of the best” in the interactive media industry.