Blog

Events are complex - with so many pieces to the puzzle to streamline production, the message should remain consistent and most importantly, keep guests entertained! Entertainment and audience captivity will drive loyalty and brand awareness well past the event’s immediate audience. Experts at Brightline Interactive...

Get to Know Sara Allen Q: What inspires you? A:I love getting to know people, connecting with them, and learning from their experiences. I have had the pleasure of getting to know some of the most interesting people while just waiting in lines, sitting on a plane, and so...

Brand storytelling is one of the latest, and occasionally misused, marketing buzzwords of the moment. Many global marketers now have “Chief Brand Storyteller” as a C-Suite title. Sure, we all want attention. However, storytelling has evolved into a much more complex beast – particularly when...

By Jay Selig Marketing Manager Brightline Interactive Return on investment. Every brand marketer wants it, regardless of the brand, the category or the media platform. For place-based digital advertising experiences, translating success into material impact is too often open to interpretation. Digital creators must be savvier within the...

By Curt Seiss VP, Operations Brightline Interactive Over the past two years, Brightline Interactive has experienced an enormous amount of change. Our staff has more than doubled, our activation stages have grown in scope and visibility, and we have added to our physical office space to accommodate expansion....