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Place-based digital activations aren’t distractions – they are intricate experiences designed to immerse consumers in a branded environment to create a memorable conversation. These can happen anywhere. But one thing successful activations have in common is they include the consumer in the story. The following...

By Jason Powers Chief Technology Officer Brightline Interactive CES (Consumer Electronics Show) is every technologist’s dream – a playground filled with the newest and most innovative technology. I had to attend this year to not only appease my inner-nerd, but to realize the potential of the next generation of technology for Brightline Interactive, and most importantly...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]What if I told you the success of a digital experience didn’t always have to be traditionally measured? Where a creative technology interaction is the strategy itself, much like Target using design as the strategy? There’s occasional merit...

Authentic, personal, shareable, memorable – these descriptors typify consumers’ ideal brand interaction. And it is just that – an interaction, often with a real incentive – which consumers appreciate. A conversational interaction with multiple touch points gives brands a deeper and extended relationship with the...