AT&T 5G | POSE WITH THE PROS – DALLAS COWBOYS

Category
All Work, Augmented Reality, Augmented Reality Featured, Brand Fan Engagement, Brand Fan Engagement Featured, Custom Technology, Custom Technology Featured
About This Project

Client: Wasserman

Brand: AT&T | Dallas Cowboys

Location: AT&T Stadium – Dallas, TX & WebAR On-the-Go App

Brightline’s Pose with the Pros product was created, developed and executed in collaboration between the Dallas Cowboys and AT&T in an effort to continue enhancing the fan experience at AT&T Stadium. This experience leveraged spatial interactive design to create a digital photobooth. We captured fully body video of the Dallas Cowboy players from multiple angles and leveraged their virtual forms and animations as interactive characters.

Additionally, for fans at home Brightline has developed a WebAR on-the-go version of Dallas Cowboys Pose With the Pros. Using a mobile phone, fans can enjoy the same stadium experience form their living rooms and share their photos over social media.