Brand: AT&T 5G
Location: AT&T Flagship Store Locations
The AT&T Tabletop installation was part of a larger campaign surrounding the release of “Space Jam 2: A New Legacy.” This was a mobile phone 5G augmented reality experience that overlaid characters on the phone screen into real-life surroundings. A user would take a selfie and enter their information (name, height, position and jersey number). Once complete, Bugs Bunny will appear in AR on the tabletop to introduce the user using a voice built with the Microsoft Azure AI Speech service. The user could then share that unique AR experience on social media.