AT&T 5G | SPACE JAM 2 – TABLE TOP AR EXPERIENCE

Category
All Work, Augmented Reality, Augmented Reality Featured, Consulting Featured, Creative Consulting, Custom Technology, Custom Technology Featured
About This Project

Client: AT&T

Brand: AT&T 5G

Location: AT&T Flagship Store Locations

The AT&T Tabletop installation was part of a larger campaign surrounding the release of “Space Jam 2: A New Legacy.” This was a mobile phone 5G augmented reality experience that overlaid characters on the phone screen into real-life surroundings. A user would take a selfie and enter their information (name, height, position and jersey number). Once complete, Bugs Bunny will appear in AR on the tabletop to introduce the user using a voice built with the Microsoft Azure AI Speech service. The user could then share that unique AR experience on social media.

  • 5G-enabled AR spatial world
  • Deliver high-quality AI through cognitive services
  • Real world occlusion
  • Persistent AR content and immersive engagement
  • Leverages cloud compute Capabilities (CloudXR)

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