Blue Moon Artfully Crafted Touchscreen

Brand Fan Engagement
About This Project

Client: Pearl Media

Brand: Blue Moon

Location: Chicago, IL

Brightline transformed a standard retail display into a fully integrated touch experience using LCD displays and touch foil technology to immerse consumers in Blue Moon’s “Artfully Crafted” ad campaign. The experience offered participants an opportunity to create their own Blue Moon masterpiece and share it on social media. Consumers, given a choice of two canvases, used an extensive color palette to fill in their scene with short finger swipes along the touch screen.