Bud Light Super Bowl 50

Category
Brand Fan Engagement, Custom Technology
About This Project

Client: Momentum

Brand: Bud Light

Event: Super Bowl 50

Location: San Francisco, CA

Brightline Interactive worked with Mosaic XM to execute a full Union Square takeover for Bud Light during Super Bowl 50. Fans were able to enter through QR-code registration system and then participate in a variety of experiences and walk away with a collection of share worthy photos and videos from the event. The experiences included Player’s 3D Moment, Celebration Touchdown Dance, and the Fan’s Charity Challenge.