Champagne Spray

Augmented Reality, Brand Fan Engagement
About This Project

Event: Kentucky Derby, Dîner en Blanc & More

In collaboration with Social Booth and Wasserman, Brightline Interactive created an augmented reality champagne spray for G.H. Mumm at the Kentucky Derby. The experience allowed attendees to use actual G.H. Mumm champagne bottles equipped with sensor technology to seemingly spray champagne at the winners circle of the Kentucky Derby without the mess of actually popping bottles! A personalized video of the experience was provided and shareable to social media immediately onsite.

Customized versions of Champagne Spray have also been used for the 2017 and 2018 Washington, D.C. Diner en Blanc, VRARA events, as well as private weddings.