Coca-Cola FIFA Player AR

Augmented Reality, Brand Fan Engagement, Custom Technology
About This Project

Client: Havas Sports & Entertainment

Brands: Coca-Cola & FIFA

Location: World Tour

The FIFA Player AR experience was developed for the FIFA World Cup Trophy Tour. Brightline recorded videos with famous soccer players from around the worls and allowed fans to pose with the players using Augmented Reality technology. It toured around the globe to 51 markets in only 97 days. Over one million people had the opportunity to participate in the experience during the tour.