Coca-Cola Share Chair

Category
Brand Fan Engagement, Custom Technology
About This Project

Client: Havas Sports & Entertainment

Brand: Coca-Cola

Location: National Tour

As Coca-Cola’s “Share a Coke” summer advertising campaign entered it’s fifth year, Brightline was once again recruited to develop cutting-edge technology to enhance the campaign. In partnership with Social booth, we developed a giant, interactive chair that customized Coca-Cola Classic and Coke Zero Sugar cans with fans’ names. The experience was captured on photo and video to create unique shareable content for every guest. The Coca-Cola Share Chair was featured at the Special Olympics USA Games, BETX, MLB All-Star Fan Fest, and many more events across the country.