IHG Hotels & Resorts Super Bowl LIII

Category
All Work, Brand Fan Engagement, Brand Fan Engagement Featured, Custom Technology, Custom Technology Featured, Homepage
About This Project

Client: Geometry

Brand: IHG Hotels & Resorts

Location: Atlanta, GA

Brightline created a massive interactive projection as part of Geometry’s IHG Hotels & Resorts marketing campaign. We created a fully-custom, football video game to be projected alongside giant branded graphics on both sides of the Crowne Plaza Midtowne Atlanta. Using retro NES-style controllers, two people could play the game on the wall while standing on the hotel’s pool deck. The projections combined were larger than 4.5 standard IMAX screens!!! A total of SIXTEEN 20,000 and 30,000 lumen projectors were used to ensure that the projections could be seen from miles away.